Being an entrepreneur makes you a marketer. Hence, if you are not interested in marketing, then you have little or no business in venturing into entrepreneurship. You signed up to be a marketer the very day you embraced being an entrepreneur. Marketing creates and strengthens the link between you, the consumer and your products. However, executing this action wrongly can mare your business within a twinkle of an eye. There are a lot of mistakes marketers or people directly involved in sales make, some of which are:
Talking excessively to sell your market: It is very vital that you pay more attention to the needs of your clients, instead of talking much. Understand their demands and address their problems from their own point of view, instead of trying to shove your opinion down their throat. Do not always believe that talking too much will impress your customers and convince them into patronizing you, No! It is their money and decision. So, pay closer attention to what they say and listen properly. When you do so, you’d be conscious enough to use soothing and appealing words on them. Instead of over emphasizing on your idea and trying to prove a point, it’s better to listen. Always bear it in mind that you have competitors, listening appropriately gives you a better room for improvement.
Inconsistency: This is very dangerous! Having understood the needs, and demands of your customers, it is very important for you to be consistent. Consistency reveals you more to the world. What people consistently see, they become curious about and what they are curious about, they make a conscious effort towards checking it out to see if it can meet up to their needs, then they buy it. Have you ever wondered why big, and globally recognized companies like Mtn, Peak milk, Coca-Cola, and its likes still advertise their products consistently in several innovative ways? This is because, they more they display it to your sight, the more you recognize their existence and continue to patronize them. Despite their popularity, the moment they pipe low in regards to marketing, their patronage will definitely reduce. Remember the popular saying “Out of sight is out of mind”? This applies to marketing too.
Paying lesser attention to customers complaints: It is very necessary to pay attention to the complaints of your clients and understand their grievances against your products or services, it gives you a bigger platform for improvement and development. When you know what your clients are not satisfied with, it is an advantage for you to re strategize to meet their taste and do better. As humans, we learn more from mistakes more than success. Pay more to your mistakes.
Written by Marvellous Eze
Ejindu, Ifeanyi. “5 common mistakes in marketing.” Facebook, May 22, 2020,https://m.facebook.com/story.php?story_fbid=3290896330922981&id=100000079400389.
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